Schnucks Springboard Welcomes First Cohort of Companies to Store Shelves
Schnucks Springboard Welcomes First Cohort of Companies to Store Shelves
Companies’ products to receive a four-week trial at 15 St. Louis-area Schnucks stores
ST. LOUIS, April 22, 2025 - Products that were a part of the first class of Schnucks Springboard local and diverse-owned business* accelerator will soon appear on shelves at select Schnucks stores in the St. Louis area. Starting Wednesday, April 23 the companies will receive a four-week trial for their products on a devoted endcap at the following 15 St. Louis-area Schnucks stores:
Missouri
Twin Oaks
Illinois
Schnucks Springboard was designed to provide education, resources and access to local and diverse-owned businesses, and the companies were selected in partnership with Mid-States Minority Supplier Development Council based on their business stability, incremental sales opportunity, strategic vision and corporate responsibility. In addition to the store trial, company owners also received development classes, network opportunities and $5,000 in equity-free funding.
“Schnucks is proud to welcome these companies’ high-quality products to our stores’ shelves,” said Schnucks Senior Director of Merchandising Enablement and Supplier Diversity Adrian Moore. “We look forward to introducing them to our customers and hope to help propel these proprietors to the next level.”
To help introduce the products to customers, several coordinated sampling events will be held at the following Schnucks stores:
Saturday, May 3
Richmond Center: 10 - 11:30 a.m.
Richardson: 4 - 5:30 p.m.
Sunday, May 4
Upon conclusion of the four-week trial, Schnucks category managers will evaluate customer demand and sales of accelerator products to determine if the products will become part of Schnucks’ everyday offerings.
Schnucks Springboard began accepting applications in early 2024 with the first 10 participants being named last summer. Last month, Schnucks accepted applications for its 2025 Springboard cohort; those accepted will be named at a later date.
*Diverse-owned is defined as at least 51% owned, operated and managed by a U.S. citizen or legal U.S. resident that is a member of one or more of the following groups: Woman, Disabled, Black American, Asian American/Pacific Islander, Native American, Hispanic American, LGBT and/or U.S. Military Veteran.
About Schnucks
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third and fourth generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 114 stores, serving customers in Missouri, Illinois, Indiana and Wisconsin and employs nearly 12,000 teammates. According to Forbes’ 2024 rankings, Schnucks is the 203rd largest privately-owned company in the United States and the 13th largest privately-owned grocer. Schnucks is committed to helping communities thrive, and as a champion for reducing hunger, the company annually donates more than $15 million in food to pantries that help those in need.
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