Ninth Annual Folds of Honor Round Up at the Register Kicks Off at All Schnucks Stores
Ninth Annual Folds of Honor Round Up at the Register Kicks Off at All Schnucks Stores
Round ups will provide scholarships to family members of fallen and disabled military and first responders
ST. LOUIS, May 13, 2026 - For the ninth consecutive year, Schnuck Markets, Inc. is proud to support the Folds of Honor Foundation through a Round Up at the Register campaign taking place at Schnucks stores throughout the Midwest. Folds of Honor is a nonprofit organization that honors the sacrifices of fallen and disabled military veterans and first responders by providing educational scholarships to their spouses and children. Last year’s efforts raised $150,000 which funded 30 scholarships. Since 2018, the Schnucks Folds of Honor Round Up at the Register has raised $5.7 million - enough to support more than 1,100 scholarships.
Starting today and continuing through Tuesday, May 26, Schnucks customers will be able to contribute to Folds of Honor at checkout simply by rounding up their purchases to the nearest dollar. Those customers who use self-checkouts and wish to give may choose a $1, $3 or $5 “Scan and Give” option. Schnucks Rewards members also have the opportunity to donate their Rewards points to Folds of Honor as part of the Donate Your Rewards program. One-hundred percent of all donations will benefit Folds of Honor.
“As we celebrate America’s 250th birthday in 2026, we honor the men and women who put their lives on the line each day in service to our country and our communities,” said Schnucks Chairman and CEO Todd Schnuck. “We thank Folds of Honor for the work they do, and we are proud of our longtime partnership as we work together to nourish people’s lives.”
Folds of Honor was established in 2007 after Major Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army Corporal meeting their loved one’s flag-draped coffin on an airport tarmac. The 501(c)(3) has awarded 73,000 scholarships to military and first responder spouses and children.
“Through partners like Schnucks and the incredible generosity of their customers, we are able to turn everyday acts of kindness into life-changing educational opportunities for the families of America’s fallen and disabled heroes,” said Folds of Honor of Missouri/Southern Illinois President and COO Matt Schwarz. “For nine years, the Schnucks Round Up at the Register campaign has made a meaningful impact on military and first responder families across the Midwest, and we are deeply grateful for Schnucks’ continued commitment to honoring their sacrifice. Together, we are ensuring these families know they are not forgotten.”
About Schnucks
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third and fourth generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 113 stores, serving customers in Missouri, Illinois and Indiana and employs more than 11,000 teammates. According to Forbes’ 2025 rankings, Schnucks is the 185th largest privately-owned company in the United States and the 13th largest privately-owned grocer. Schnucks is committed to helping communities thrive, and as a champion for reducing hunger, the company annually donates more than $15 million in food to pantries that help those in need.
Schnucks is part of 1939 Group, Inc., which is owned by the family that founded Schnuck Markets, Inc., and named after the year they opened the first Schnucks store. Other members of the family of companies include Festival Foods and Hometown Grocers, Inc.
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